Who think this is marketing honesty?
In Australia currently, we have a certain company promoting burgers on TV, with the theme "THE DARK WHOPPER - for a short time". Considering the suggestions that Heath Ledger (an Australian Actor) may be given an award posthumously, for his strong recital in playing "Joker", in the Dark Knight, who think that we may finally have some truth in media hype - Heath Ledger playing a "truly evil" Joker - aka - The Whopper - truly evil, or not?
Answer: philosophical question , beyond me ,.
I'm not really sure what you mean by 'marketing honestly.' Are you asking if 'the company' (read backwards) is lying within this ad campaign?
Maybe in attendance could be some hidden advertising here, near the company promoting the 'Dark Knight' movie with Heath Ledger. Maybe they're just cashing contained by on a famous person's death.
People might want to buy the Whopper burger basically because of Heath Ledger's death..
I know the ad, I know the company...but they don't push it well do they. I thought the "dark whopper" be an extra burnt meat patty. LOL.
I don't take your question...but I don't think this marketing is within good taste. But companies will latch onto anything that will cause them extra money.
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just another grab for bucks. whopper are not evil, just wicked!